Gerald HobermanGerald Hoberman
Marc HobermanMarc Hoberman on location in Namibia with San Community of Grootfontein 10/07/2012

HOBERMAN is an international award-winning photographic publisher exclusively showcasing the work of South African father-and-son team Gerald and Marc Hoberman. Founded in 1999, HOBERMAN has published over 75 coffee table book titles on a wide range of travel-related subjects including international destinations, wildlife, cooking and collectables. Created with the finest material available – printed silk cloth covers, triple coated art papers and luxurious finishes – “HOBERMAN books” as one reviewer remarked “don’t shout, they whisper.”

HOBERMAN is also a producer of luxury-quality printed allied products including postcards, posters, bookmarks, journals etc, featured in many leading tourist outlets throughout the world, including Cape Town, Johannesburg, Namibia, London and New York, and official merchandise for prestigious organizations such as St Paul’s Cathedral, Tower of London, Hampton Court and Kensington Palace. The ever-growing HOBERMAN photographic archive includes some of the world’s best-loved travel images, with over 10 000 images available for licence through our Rights Managed Image Library.


GERALD HOBERMAN’s passion, zest for adventure, infectious energy and exceptional mastery of the camera has earned him the reputation as Africa’s best-known travel photographer, sometimes referred to as the “Indian Jones of photography”. Refusing to be restricted to a specific discipline, Gerald has covered an unusually wide spectrum of genres. Following an apprenticeship at Studio Briggs London, Gerald opened his own studio in Carnaby Street in the 1970’s and in 1980 he produced his first major work “The Art of Coins and their Photography” (Spink/Harry Abrahams) to great critical acclaim, detailing his new method of “on-axial lighting technique” which changed the way numismatic rareties are photographed to this day (and provided HOBERMAN with its ancient coin logo of Zeus!)

Gerald spent the next 20 years as Managing Director of CoalCor – a bulk coal distribution company based in South Africa, during which time he never strayed far from his photographic passion – traveling the world with his youngest son Marc he delved into new photographic challenges – wildlife, scenic, aerial and portraiture. In 1996 Gerald retired from the coal industry and launched his dream “The Hoberman Collection”, a publishing company with the vision to present to the world a new photographic and publishing standard.


MARC HOBERMAN is a world renowned photographer, author and designer and is Managing Director of HOBERMAN. His introduction to the world of photography began at the age of 5 with a set of Leica’s and a childhood spent around the world on photographic expeditions with his father, Gerald Hoberman. At age 12 his passion for both photography and publishing resulted in his first book “Exposing Stamps of Another Coin” which won the Bergman Trophy for Outstanding Contribution to Numismatic Fine Arts and was inducted into the Smithsonian Permanent Collection in Washington D,C.

At 18 he joined The Hoberman Collection, soon after publishing several acclaimed titles including Namibia, New York, Napa Valley and Teddy Bears, as well as award-winning cookbooks Chocolate for Breakfast and Stella’s Sephardic Table – an overnight international bestseller.

Marc has been commissioned by many prestigious organizations including Historic Royal Palaces, Jumeirah, One&Only, Kempinski and the Elton John Aids Foundation. As the official photographer for BAFTA, Marc has photographed many of the world’s leading movie stars including Meryl Streep, Woody Allen, Daniel Day-Lewis and Oliver Stone. In 2012 Marc published his magnum opus (so far!) London! by Marc Hoberman. On the way: “Namibia” and “South Africa’s Winelands”…